Picture by Krystina Orozco, Paris '07Published: March 9, 2009 Author: Krystina Orozco
Total Views: 74 Philippine News
Total Views: 74 Philippine News
SAN FRANCISCO- “The world is just one big Lego; the world is our tool. And that’s when the magic happens, artistic magic.”
The words came from Jerianne Banson, co-founder of Jerica Productions, an independent production company based in San Francisco and Los Angeles.
Jerianne and her brother Enrico Banson master the art of balancing both a passionate source of creativity and a jungle of imagination.
“We’re still the same little children who want to make our imaginations come alive,” adds Jerianne, “We’re never in it for profit.”
Born in 1998 and raised in San Francisco, Jerica Productions grew out its branches into the LA region during 2002. Four main services distinguishing this eclectic-type production company from the rest can be blatantly found in: The Royal Underground Theatre Company, Avant- Magazine, Jerica Pictures, and Spacepop Records.
“We just want to become that portal for beginning artists,” says Jerianne.
Jerianne and her brother Enrico Banson master the art of balancing both a passionate source of creativity and a jungle of imagination.
“We’re still the same little children who want to make our imaginations come alive,” adds Jerianne, “We’re never in it for profit.”
Born in 1998 and raised in San Francisco, Jerica Productions grew out its branches into the LA region during 2002. Four main services distinguishing this eclectic-type production company from the rest can be blatantly found in: The Royal Underground Theatre Company, Avant- Magazine, Jerica Pictures, and Spacepop Records.
“We just want to become that portal for beginning artists,” says Jerianne.
When it comes to an underlying factor that drives this dynamic duo, rooting for the underdog of an entrepreneur is and will always be crystal-clear vision, a vision that was implemented by layers upon layers of hard work.
“It’s the American Idol for Shakespeare,” reclaimed Enrico.
Awarded the Champion of English-Speaking Unions receiving the Golden Eagle Award for the Promise of Greatness during the National Shakespeare competition, Enrico described his unforgettable golden days with a slight careless-sense of chugging purely for the sake of enjoyment. He was surprised to see how far his raw, natural talent had actually taken him.
“It’s the American Idol for Shakespeare,” reclaimed Enrico.
Awarded the Champion of English-Speaking Unions receiving the Golden Eagle Award for the Promise of Greatness during the National Shakespeare competition, Enrico described his unforgettable golden days with a slight careless-sense of chugging purely for the sake of enjoyment. He was surprised to see how far his raw, natural talent had actually taken him.
“I was in it for fun,” says Enrico, “plus, it was kind of neat to be Filipino and play Shakespeare.”
Eleven years ago marked the day he became formally known as the first Asian to win such a competition after his performance in New York’s infamous Lincoln Center for the Performing Arts.
“We work inside out,” says Jerianne.
Eleven years ago marked the day he became formally known as the first Asian to win such a competition after his performance in New York’s infamous Lincoln Center for the Performing Arts.
“We work inside out,” says Jerianne.
Juggling the theater, the magazine, and their movie and music career all require a systematic skill that for the Bansons, came directly from personal, pure curiosity and of course, for the mere love of the game.
“We have projects lined up for the year, and whatever we’re passionate about, whether it’s trendy or not, we’re determined to pursue it, combining the ‘fad’ into what we want,” says Jerianne. “It’s called staying true to yourself with the belief of giving back.”
“We have projects lined up for the year, and whatever we’re passionate about, whether it’s trendy or not, we’re determined to pursue it, combining the ‘fad’ into what we want,” says Jerianne. “It’s called staying true to yourself with the belief of giving back.”
Graduating from a journalism and humanities background, Jerianne created Avant- Magazine stemming from three loves: writing, photography, and fashion. Originally an online publication, the magazine’s premier issue is looking to hit stands next year.
“Avant- Magazine is not just a fashion magazine; Avant is people behind the scenes like artists, directors, photographers, designers, and writers,” says Jerianne.
To the fashion world, San Francisco was represented and thus, introduced this time by Jerianne’s newest focal point.
“San Francisco has an intelligent sense of style,” says Jerianne, “It’s a mental city, and there’s always reason why people wear what they wear. It’s something raw.”
Where people wore the clothes, San Francisco wore the meaning.
“There’s simply more poetry in San Francisco; it’s poetic.”
That artistic magic that can be found in our city resides uniquely in itsinhabitants, and to Jerianne and Enrico, keeping what you love alive was a method to executing consistent productivity.
“Bring ‘art’ closer to home,” says Jerianne.
To the fashion world, San Francisco was represented and thus, introduced this time by Jerianne’s newest focal point.
“San Francisco has an intelligent sense of style,” says Jerianne, “It’s a mental city, and there’s always reason why people wear what they wear. It’s something raw.”
Where people wore the clothes, San Francisco wore the meaning.
“There’s simply more poetry in San Francisco; it’s poetic.”
That artistic magic that can be found in our city resides uniquely in itsinhabitants, and to Jerianne and Enrico, keeping what you love alive was a method to executing consistent productivity.
“Bring ‘art’ closer to home,” says Jerianne.
The Royal Underground Theatre Company debuted its newest production over the weekend entitled, ‘Company,’ a musical comedy along SF’s legendary Fisherman’s Wharf in Theater 39. While receiving a great range of constructive responses from its audience leaving the crowds yearning for more, the strength behind its cast members rested upon their family-like ethic of working.
“You’re always welcome into our home,” says the Bansons to each member each time the crew congregates.
Ethnicity never prevented the usage of Tagolog to be spoken only among the mouths of Filipino decent. Cast members of different races addressed Grandma Banson respectfully as “Lola,” ate’s as “Ate,” kuya’s and “Kuya.”
Sharing the understanding of a language might have been a barrier; sharing the understanding of respect was different. Respect, to this pack, built connection.
“We want to be a bridge with different cultures,” says Jerianne.
“Grasping a multi-cultural outlook, we want to bring the best out of everyone,” adds Enrico, “It doesn’t become a cultural thing; it becomes a personal thing.”
Where creative, yet hearty wholesome sparks fly, it’s back to the drawing boards for Jerianne and Enrico just in time for next time’s fireworks.
“You’re always welcome into our home,” says the Bansons to each member each time the crew congregates.
Ethnicity never prevented the usage of Tagolog to be spoken only among the mouths of Filipino decent. Cast members of different races addressed Grandma Banson respectfully as “Lola,” ate’s as “Ate,” kuya’s and “Kuya.”
Sharing the understanding of a language might have been a barrier; sharing the understanding of respect was different. Respect, to this pack, built connection.
“We want to be a bridge with different cultures,” says Jerianne.
“Grasping a multi-cultural outlook, we want to bring the best out of everyone,” adds Enrico, “It doesn’t become a cultural thing; it becomes a personal thing.”
Where creative, yet hearty wholesome sparks fly, it’s back to the drawing boards for Jerianne and Enrico just in time for next time’s fireworks.
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